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Marketing strategy : planning and implementation
by Walker, Orville C., Jr;
Boyd, Harper W. Boyd;
Larreche, Jean-Claude.
Edition: 3rd.ed. Publisher: Boston : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.13.W249 1999 ] (11).
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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